Holding attention is the hard part now, because almost everything is built to be glanced at and scrolled past. Paintings included. A good one resists that: it rewards the person who stops, and rewards them more once they know what they are looking at.

Before a painting enters the collection, it has to hold up to a story of at least seven minutes. It is not about piling on trivia, but about really getting inside the world of the person who painted it.

A painting gives back as much as you put into it, as much time as you spend with it. Hence the seven-minute rule. Every work that passes it is shown up close and unhurried, one painting at a time, told out loud. The first are being filmed now.